Enter your business name, what you do and your city, and we generate the real prompts people type into ChatGPT, Gemini, Perplexity and Google AI — discovery, comparison, "near me", and brand questions. These are the prompts to optimize for and to track your AI visibility against. Copy them or download the full list.
⚡ Interactive demo — sample data
Generated 20 prompts buyers ask ChatGPT, Gemini and Perplexity about a specialty coffee shop in Chicago — grouped by intent and ready to track.
Discovery — “best specialty coffee shop in Chicago”
Discovery — “who are the top-rated specialty coffee shops in Chicago?”
Comparison — “what are the best alternatives to Joe's Coffee?”
Comparison — “Joe's Coffee reviews — is it worth it?”
Enter your business name, what you do and your city, and we generate the real prompts people type into ChatGPT, Gemini, Perplexity and Google AI — discovery, comparison, "near me", and brand questions. These are the prompts to optimize for and to track your AI visibility against. Copy them or download the full list.
How it works
Describe your business
Enter your business name, what you do, and your city — for example "Joe's Coffee, specialty coffee shop, Chicago". The last two parts are optional, but the more you give us, the sharper and more buyer-specific the prompts.
We generate the real prompts buyers use
We assemble the actual questions people type into ChatGPT, Gemini, Perplexity and Google AI, grouped by intent: discovery ("best X in Y"), comparison and alternatives, buyer-research questions, local "near me" searches, and direct brand questions about you.
Track and optimize for them
Copy the list or download it as a text file. These are the prompts to write content for and to measure your AI visibility against — run each one in an AI assistant and see whether you (or a competitor) get named.
What we check
Discovery prompts — The open-ended "who's the best" questions a buyer asks before they know any brand names — "best specialty coffee shop in Chicago", "who are the top-rated providers near me". Appearing here wins net-new customers.
Comparison & alternative prompts — The questions people ask once they know you exist — "alternatives to {brand}", "how does {brand} compare", "{brand} reviews — is it worth it". These decide deals, and competitors actively try to own them.
Consideration prompts — Research questions like "what should I look for", "how much does it cost", "what questions should I ask before hiring". Answering these well is how AI starts citing you as the expert.
Local-intent prompts — When you provide a city, we generate "near me" and city-specific variants — "{category} near {city}", "most trusted {category} in {city}" — the prompts that drive local AI and map results.
Brand prompts — Direct questions about you — "tell me about {brand}", "is {brand} reputable". What AI says here is your reputation in the answer box, so you want to know exactly how it responds.
Downloadable prompt list — Every generated prompt is exported as a clean text file you can drop into a tracker, a content brief, or your team's workflow — no copy-pasting line by line.
Common issues we catch
Only tracking your brand name — Most businesses check whether AI knows their name and stop there. The revenue is in the unbranded discovery and comparison prompts — "best X in Y" — where a buyer who has never heard of you picks whoever AI names first.
Guessing the prompts instead of using real ones — Teams optimize for keywords they imagine, not the conversational questions people actually ask AI. AI prompts are longer, more natural and more specific than search keywords — "what's a good affordable dentist near me that takes my insurance", not "dentist".
Ignoring comparison and "alternatives to" prompts — When a buyer asks AI to compare you to a rival or list alternatives, the answer can hand a deal to a competitor in one sentence. These are the highest-stakes prompts and the most overlooked.
No location in local businesses' prompts — A coffee shop or dentist that tracks "best coffee" instead of "best coffee in Chicago" is competing globally for a local customer. City-specific prompts are where local businesses actually win or lose in AI.
Treating AI prompts like a one-time list — How AI answers a prompt changes as models update and as competitors publish more content. The prompt list is a tracking baseline to re-check, not a one-off.
Writing content nobody asked for — Content that doesn't map to a real prompt rarely gets cited. Starting from the actual questions buyers ask AI keeps every page anchored to demand.
Not knowing who's getting cited instead — Generating the prompts is step one; the insight is which competitor AI names when it doesn't name you. That gap is your content and authority to-do list.
Where this matters
ChatGPT — The most-used AI assistant for product and local recommendations. The prompts we generate mirror how people phrase questions in ChatGPT's conversational, follow-up-driven style.
Google AI (AI Overviews & AI Mode) — Google's AI answers sit directly above and inside search, so discovery and local prompts here reach the largest audience. Our local and "near me" variants map to exactly these queries.
Perplexity — An answer engine that cites its sources inline, so comparison and consideration prompts here are where being a cited source pays off most directly in referral traffic.
Gemini & Claude — Assistants used for research-style and comparison questions. The consideration and comparison prompts we generate are tuned to the thorough, multi-option answers these models tend to give.
Frequently asked questions
What is a GEO or AI prompt generator?
GEO stands for Generative Engine Optimization — getting your business found and cited in AI answers. A prompt generator gives you the actual questions buyers ask ChatGPT, Gemini, Perplexity and Google AI about your industry and brand, so you know what to optimize for and what to track. It's the AI-search equivalent of keyword research.
How is an AI prompt different from a search keyword?
Keywords are short and fragmented ("coffee shop chicago"). AI prompts are full, natural questions with context ("what's the best specialty coffee shop in Chicago for remote work"). People ask AI in complete sentences and add follow-ups, so the prompts you optimize for are longer, more specific and more intent-rich than traditional keywords.
Do I need to enter my industry and city?
Only your business name is required, but adding what you do and your city makes the prompts dramatically more useful. Without an industry we generate brand-only prompts and a generic category; with it we produce the precise discovery, comparison and local questions your buyers actually ask.
What do I do with the prompts once I have them?
Two things. First, run each prompt in ChatGPT, Gemini and Perplexity to see whether you — or a competitor — get named. Second, use the prompts as a content map: write pages and FAQs that directly answer the ones you're missing, so AI has something of yours to cite.
Will optimizing for these prompts help my normal Google rankings too?
Often yes. Content that answers real buyer questions clearly — with structure AI can parse — also tends to perform well in traditional search and FAQ rich results. Good GEO and good SEO overlap heavily; you're writing for both the searcher and the answer engine.
How many prompts does the generator produce?
Around 20, grouped into discovery, comparison, consideration, local intent and brand questions. The exact count depends on whether you include a city (which unlocks local-intent prompts). You can download the full set as a text file.
Can I see whether I actually appear in AI answers for these prompts?
This free tool generates the prompts; checking your live presence across ChatGPT, Gemini, Perplexity and Google AI — and seeing who gets cited instead of you — is what a full AI visibility audit does. The prompt list is the input to that tracking.
How often should I refresh my prompt list?
Re-generate when you add a service, expand to a new city, or notice your category language shifting. The prompts themselves are stable, but how AI answers them changes as models update and competitors publish — so the real value is re-running the prompts periodically, not just regenerating the list.
This is one of several free SEO tools from Custom Web Audits.
For a complete, prioritized analysis of your whole website,
run a full audit.