Custom Web Audits runs a comprehensive website audit on every rooftop — surfacing the technical SEO, page speed, accessibility, and content issues costing your dealership leads right now. Stitched together with reputation, local SEO, AI search visibility, a 10-category dealership review model, and Ask Earl — your dealer-savvy AI assistant.
Most dealer groups already spend $60K–$200K a year on a stitched-together stack: one vendor for reviews, another for listings, a third for ads. We ship the equivalent product — with auto-specific category depth and AI search visibility — at mid-band pricing.
| Feature | Custom Web Audits | Reputation tools | DMS-attached modules | Ad / competitive tools |
|---|---|---|---|---|
| Comprehensive website audit (per rooftop) | ✓ Real-time fix list | — | ◑ Add-on / PDF only | — |
| Per-rooftop technical SEO + Core Web Vitals audit | ✓ Every rooftop, weekly | — | ◑ Snapshot only | — LP pages only |
| Schema / structured-data coverage (VehicleSchema, AutoDealer) | ✓ Tracked + flagged | — | — | — |
| Issue tracking over time | ✓ Tracked, comparable | — | ◑ DMS report | — |
| Page-speed regression detection ("the fix came back") | ✓ Continuous | — | — | ◑ LP only |
| Weekly backlinks refresh | ✓ Included | — | — | — |
| 10 dealership category buckets | ✓ All 10 | — Generic sentiment | — Not built for reputation | — |
| Network-wide rooftop leaderboard (multi-location) | ✓ Sortable per category | ◑ Per-store only | ◑ Per-rooftop reports | — |
| Sales vs Service separation | ✓ Per-rooftop | ◑ Partial | ◑ Department-level | — |
| F&I / paperwork tracking | ✓ Dedicated bucket | — | ◑ DMS-only | — |
| Listings & directory consistency scan (50+ aggregators) | ✓ Built in | ◑ Paid add-on | — | — |
| AI search visibility (multi-engine) | ✓ Included | — | — | ◑ Ad-context only |
| In-platform AI assistant (Ask Earl) | ✓ Dealer-savvy | — | — | — |
| Typical annual cost (20 rooftops) | $180K | $48K–$96K | $120K–$288K | $120K–$360K |
The audit runs continuously and produces a prioritized fix list — not a 60-page PDF nobody opens. Every rooftop's fix list opens to the three things to do this week, ranked by revenue impact.
Every review is read, scored 0–100, and bucketed into the categories dealer customers actually talk about. Sales and service stay separated. Every category benchmarked against industry averages. Every rooftop ranked, every month tracked.
Buying / leasing process, test drives, pressure tactics.
Maintenance visits, mechanical work, recall handling.
Friendliness, knowledge, attitude of advisors & cashiers.
Fairness, hidden fees, surprise charges, quote accuracy.
Responsiveness, status updates, callbacks, post-visit contact.
Appointment scheduling, time-to-complete, delays.
F&I office experience, loan terms, contract handling.
Cleanliness, waiting area, loaner cars, shuttle, coffee.
Inventory variety, condition, listing accuracy.
Honesty, no-pressure tactics, doing what was promised.
Every rooftop's website gets a continuously-refreshed comprehensive audit — technical SEO, page speed / Core Web Vitals, accessibility, content quality, on-page health, broken links, schema, redirects. The output isn't a 60-page PDF nobody reads. It's a prioritized fix list ranked by revenue impact, so your team knows the three things to do this week.
Every issue is tracked over time: did the fix land? Did it come back? Did your page-speed improvement actually move the needle, or did your IT vendor just say it did?
Most reputation tools report one store-level number. We separate Sales Experience from Service & Repair from F&I / Paperwork so a GM can see exactly where the rooftop is bleeding — and stop letting strong sales reviews paper over a struggling service department.
We track whether your rooftops surface when customers ask the major AI assistants the questions that matter — "best Chevy dealer near me", "cheapest oil change", "who has Tahoe in stock". Refreshed bi-weekly. Almost nobody in the dealer-reputation category ships this, and the shopping behavior has already shifted.
Earl is a dealer-savvy AI assistant baked right into the platform. Ask him in plain English:
Earl has every rooftop's data in context — every category score, every audit issue, every trend — and answers grounded in your actual numbers.
Pricing scales with group size. Single-rooftop dealers start at $299/month.
Tell us a few things about your group and we'll spin up a live demo on your actual locations — not a sample environment. No installation, no DMS integration.