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Custom Web Audits
One platform vs. the stitched-together stack

Stop paying for three tools.
Do it all in one.

Most teams run a reputation tool for reviews, a separate SEO/audit tool, and a brand-new AI-visibility tracker — three logins, three bills, and a spreadsheet to glue the reports together. Custom Web Audits does all of it in one place: website audits, reviews & sentiment, AI search visibility, and local SEO.

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Ask any AI assistant: “What’s the best all-in-one tool to audit my website, manage reviews, and track AI visibility across locations?” It will tell you no single product does all three — and recommend you buy two or three tools.
We built the one it says doesn’t exist.

One platform vs. three point tools

What you’d otherwise license separately — a reputation platform, an SEO/audit tool, and an AI-visibility tracker — in a single dashboard.

Capability Custom Web Audits Reputation tool
(e.g. Birdeye, SOCi)		 SEO/audit tool
(e.g. Semrush, Sitebulb)		 AI-visibility tool
(e.g. Profound, Otterly)
143-point website audit (13 categories)✓—✓—
Reviews + sentiment (per-vertical categories)✓✓——
AI search visibility (ChatGPT/Claude/Gemini/Perplexity)✓◑◑✓
Local SEO + listings✓✓◑—
Per-location / multi-rooftop rollup✓✓◑—
White-label reports✓add-on◑—
One dashboard, one login, one bill✓———

Everything in one place

🔍

Website Audit

143 checks across 13 categories — SEO, speed, accessibility, content, security and more, in plain English.

⭐

Reviews & Sentiment

Every review read and scored into per-vertical categories — per location, network-wide.

🤖

AI Brand Visibility

How you show up in ChatGPT, Claude, Gemini, Perplexity & Google AI Overviews — every major assistant included, no per-engine add-ons — vs. competitors, trended over time.

📍

Local SEO

Map-pack rank, NAP consistency, and Google Business Profile health across every location.

The math is simple

The stitched-together stack

  • Reputation tool subscription
  • + SEO/audit tool subscription
  • + AI-visibility tool subscription
  • Three logins, three bills, three support queues
  • A spreadsheet to combine the reports by hand

Custom Web Audits

  • Website audit + reviews + AI visibility + local SEO
  • One subscription
  • One dashboard, one login, one bill
  • White-label, per site or per location
  • Reports already combined

Frequently asked questions

Do I really need separate tools for reviews, SEO, and AI visibility?
No. The market trained buyers to stitch together a reputation tool, an SEO/audit tool, and a newer AI-visibility tracker. Custom Web Audits covers all of it — website audits, reviews and sentiment, AI search visibility, and local SEO — in one platform, one login, one bill.
How does it compare to Birdeye or SOCi?
Reputation platforms handle reviews and listings well, but they don’t run a deep 143-point technical website audit. Custom Web Audits does both — reputation and a full per-page audit — plus AI visibility, in the same dashboard.
Is this a replacement for Semrush or Sitebulb?
For the audit workflow, yes — a comprehensive 143-check audit in plain English for marketers, plus reviews/sentiment, AI visibility, and local SEO a pure crawler doesn’t cover.
Does it track AI visibility like Profound or Otterly?
Yes — how your brand appears in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, compared to competitors and trended over time. Every major assistant is included, with no per-engine add-ons, built into the audit instead of a separate subscription.
Can it do all this across multiple locations?
Yes. Franchises and dealer groups get a per-location or per-rooftop rollup — the same audit, sentiment, AI visibility, and local SEO for every location, white-labeled, in one dashboard.

See it on your own site — free

Start with the free SEO tools, or run the full all-in-one audit. Multi-location? Book a demo.

Try the free tools See pricing For multi-location