Custom Web Audits is the reputation, local-SEO, and AI-search-visibility platform built for franchises, multi-unit operators, and franchisee groups.
Per-vertical category schemas, a 12-month sentiment heatmap, store rankings, and a full website audit on every location — re-run on an ongoing cadence so site problems get caught before customers (or Google) do.
Every company website site gets technical SEO, performance / Core Web Vitals, accessibility, content quality, and on-page health audits.
Every Store Location gets Review Sentiment across 10 different categories monthly and over time, Local AI Search Presence, and valuable location-by-location data you can't get anywhere else — all stitched into one network-wide view. History tracked so you can see store improvement over time.
Track store-level problems as they emerge, straight from authentic customer and reviewer voices, in real time.
| Category | 25-06 | 25-07 | 25-08 | 25-09 | 25-10 | 25-11 | 25-12 | 26-01 | 26-02 | 26-03 | 26-04 | 26-05 | Overall |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Food Quality & Taste
💬 reviews
|
69 | 71 | 69 | 69 | 65 | 66 | 70 | 63 | 71 | 74 | 78 | 76 |
70
1,144 rev
|
|
Order Accuracy
💬 reviews
|
33 | 34 | 34 | 31 | 32 | 30 | 29 | 27 | 31 | 33 | 32 | 31 |
31
1,052 rev
|
|
Speed of Service
💬 reviews
|
51 | 48 | 50 | 49 | 50 | 50 | 47 | 47 | 51 | 50 | 50 | 49 |
49
1,022 rev
|
|
Staff Friendliness & Service
💬 reviews
|
64 | 65 | 65 | 61 | 60 | 59 | 60 | 59 | 60 | 63 | 64 | 65 |
62
1,258 rev
|
|
Cleanliness & Atmosphere
💬 reviews
|
59 | 63 | 59 | 56 | 55 | 55 | 55 | 61 | 60 | 55 | 64 | 76 |
61
936 rev
|
|
Value & Pricing
💬 reviews
|
32 | 37 | 34 | 39 | 33 | 35 | 38 | 30 | 33 | 39 | 42 | 47 |
36
894 rev
|
|
Online Ordering & Delivery
💬 reviews
|
35 | 32 | 34 | 30 | 30 | 30 | 26 | 26 | 27 | 23 | 21 | — |
28
794 rev
|
|
Ingredient Freshness & Portion
💬 reviews
|
43 | 44 | 43 | 47 | 45 | 41 | 39 | 39 | 43 | 40 | 46 | 53 |
44
1,024 rev
|
|
Location & Convenience
💬 reviews
|
64 | 60 | 55 | 58 | 56 | 59 | 58 | 50 | 60 | 60 | 65 | 65 |
59
813 rev
|
|
Consistency
💬 reviews
|
55 | 50 | 50 | 53 | 50 | 52 | 55 | 51 | 51 | 52 | 53 | 55 |
52
1,034 rev
|
Pick a category, pick a time window (30, 90, or 365 days, or all time), and sort best-first or worst-first. Top performers rise to the top, worst performers stand out, and stores with insufficient data are clearly separated. Click any row to drill into that store's profile.
Customers stopped Googling and started asking AI assistants for "best burger near me" / "coffee shop with WiFi" / "best Italian sub in town." If your brand isn't in the answer, you're invisible to a growing share of demand. We track that — across the major AI assistants, for the queries that matter.
We build a 10-category review schema tailored to your vertical — coffee shops get Espresso Quality, Barista Service, Seating & Wi-Fi. QSR gets Order Accuracy, Speed of Service. Salons get Stylist Skill, Cleanliness. Every review is read by AI, scored 0–100, and bucketed into the categories that matter for your guests.
Wire your point-of-sale into your store dashboards and unlock per-store revenue, average ticket, item-level sales, and customer counts alongside the reviews, audits, and AI search visibility you already see.
One connection per franchise account covers every store under your POS — no store-by-store setup. Every integration is a paid add-on, priced by the number of locations.
Coffee shops, retail, QSR. Per-location daily totals, item sales, payments, customers, loyalty.
Full-service and QSR restaurants. Orders, checks, item-level sales, labor, online ordering.
QSR, retail, salons, services. Orders, payments, items, customers, employees.
Restaurant + Retail product lines. Sales, inventory, item-level reporting.
Restaurant digital-ordering aggregator. DoorDash, Uber Eats, and direct online-order data in one feed.
iPad-based restaurant POS. Orders, menu-item mix, time-of-day distribution.
iPad POS for QSR, pizza, retail. Multi-store reporting, inventory, customer history.
Modern restaurant POS with marketing + loyalty. Per-location sales and customer reach.
Payment processor with restaurant + retail POS. Per-store transaction and settlement data.
Omnivore, Cuboh, Otter — one wire covers long-tail POS systems when your stores aren't uniform.
A 10-store business typically pays $7K–$18K a year for a stitched-together stack: one vendor for listings, another for reviews, a third for local-SEO audits. We bundle it, add AI search visibility, and ship at mid-band pricing.
| Feature | Custom Web Audits | Listings tools | Reputation tools | Enterprise suites |
|---|---|---|---|---|
| Full per-store website audit | ✓ Included | — | — | ◑ Add-on |
| Weekly backlinks refresh | ✓ Included | — | — | ◑ Add-on |
| Per-vertical 10-category buckets | ✓ Configurable per brand | — | ◑ Generic sentiment | ◑ Vertical-specific |
| 12-month sentiment heatmap | ✓ Per-store + network | — | ◑ Partial | ◑ Add-on |
| Store rankings by category | ✓ Sortable, time-windowed | — | — | ◑ Add-on |
| Industry benchmark per category | ✓ Built in | — | ◑ | ✓ |
| AI search visibility (multi-engine) | ✓ Included | — | — | ◑ Roadmap |
| All-reviews paginated browser | ✓ Filterable | — | ◑ Partial | ✓ |
| Per-store profile page | ✓ Categories + sentiment + audit | ✓ Listings-only | ✓ Reviews-only | ✓ |
| White-label by default | ✓ Included | ◑ Paid add-on | ◑ Paid add-on | ✓ |
| Typical annual cost (10 stores) | ~$9K | $3K–$6K | $6K–$14K | $10K–$22K |
Most reputation tools give you a single star rating per location and leave you guessing. We read every review and score it across 10 categories that actually matter for your business — whether you run QSR, coffee, hotels, fitness, salons, dental groups, or retail. For each category you get a 12-month heatmap, monthly trends, store-by-store rankings, and a benchmark against your industry, so you can see exactly where each location stands and what to fix first.
How the food actually tastes and looks.
Got what they ordered, modifications honored.
Wait times in store, drive-thru, online pickup.
Greeting, attitude, willingness to help.
Dining room, restroom, prep area.
Portion size, fairness, coupon honoring.
App, third-party delivery, pickup process.
Crisp lettuce, fresh bread, generous portion.
Parking, hours, ease of finding.
Same experience visit-over-visit and location-to-location.
Coffee, hotels, fitness, salons, dental, retail, and other franchise verticals have their own 10-bucket schemas. All configurable per brand.
Two platforms franchise marketers often shortlist alongside us — Placer.ai (foot-traffic analytics) and Tattle (in-restaurant guest surveys) — solve adjacent problems, not the same one. Here's an honest read of where each platform sits.
Per-store website audit, public-review sentiment with per-vertical 10-category schemas, AI search visibility, store rankings, backlinks, local SEO — every location, refreshed on a schedule, white-labeled by default. Built for any multi-location vertical.
De-identified mobile-location panel data. Visit counts, dwell time, trade-area mapping, visitor demographics, chain-level trends. Strong for real-estate site selection and "how many people walked in" measurement. Doesn't touch your website, your reviews, or AI search visibility.
Restaurant-only. Sends post-transaction surveys across ordering channels, stitches feedback with POS data, scores item-level menu performance, and uses AI to draft guest-recovery replies. Powerful inside the four walls — doesn't audit your website or track AI search visibility.
| Capability | Custom Web Audits | Placer.ai | Tattle |
|---|---|---|---|
| Foot-traffic / visit counts (mobile panel) | — Not measured | ✓ Core feature | — |
| Trade area + visitor demographics | — | ✓ Core feature | — |
| First-party post-transaction surveys | — | — | ✓ Core feature |
| POS / online-ordering integration | — | — | ✓ |
| Item-level (menu) feedback | — | — | ✓ Restaurant-only |
| Per-store comprehensive website audit | ✓ 12 score categories, every store | — | — |
| Public-review sentiment (GBP + Yelp) | ✓ Per-vertical 10-category schema | — | ◑ Review aggregation, survey-led |
| 12-month sentiment heatmap | ✓ Per-store + network | — | ◑ Trend lines only |
| AI search visibility (ChatGPT / Gemini / Perplexity) | ✓ Multi-engine, bi-weekly refresh | — | — |
| Backlinks + domain authority | ✓ Weekly refresh per store | — | — |
| Local-pack rank + NAP + profile completeness | ✓ Per store | — | — |
| Store rankings by review category | ✓ Sortable, time-windowed | ◑ Visit-count rankings | ◑ Survey-score rankings |
| In-platform AI assistant | ✓ Brand-wide Q&A on every metric | — | ✓ "AI Coach" — survey-led action plans |
| Vertical coverage | Any multi-location vertical | Retail, QSR, CRE, fitness, & more | Restaurants only |
Same full feature set at every tier — per-store rate drops as your store count grows.
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your locations — book a time that works for you.