Custom Web Audits
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Pricing

Simple Pricing That Scales With You

Every plan includes the full audit engine, AI-powered insights, and a living dashboard. Start small. Upgrade when you outgrow it.

Start free
Free
Free SEO tools — no card required.
$0/forever
Create a free account · no credit card
Try the free tools
  • Meta Tags, Headings & Schema checkers
  • Robots.txt & XML Sitemap generators
  • Core Web Vitals (Google PageSpeed)
  • Keyword volume & backlink preview
  • Instant results, right in your browser
  • Upgrade for
  • Full site audits + living dashboard
  • Premium credits & saved projects
Personal Website
Always-on insights for one website.
$29/mo
Monthly, cancel anytime
Get Started
  • 1 website
  • Living SEO dashboard
  • GA + GSC integration
  • Weekly SEO updates
  • Backlink data auto-refresh
  • CWA proprietary metrics
  • Support
  • Email Support + AI Chat
Discover
Perfect for getting started.
$99/mo
$79/mo with annual commitment · Save 20%
Get Started
  • 1 user account
  • 25 Premium Credits/month
  • 2 projects (Personal Website, Business Data, or CWAKOM)
  • Up to 1,000 crawled pages per audit
  • Data for up to 100 top keywords
  • Keyword Optimization Manager for all Projects
  • Support
  • Email Support + AI Chat
  • Add-Ons
  • Fix It for Me
  • Local Citation Building
Most popular
Scale
For freelancers & SMBs.
$229/mo
$199/mo with annual commitment · Save 13%
Get Started
  • 1 user account
  • 75 Premium Credits/month
  • 5 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
  • Up to 2,500 crawled pages per audit
  • Data for up to 250 top keywords
  • Keyword Optimization Manager for all Projects
  • Embeddable Audit Widget (capture leads on your own site)
  • Support
  • Email Support + AI Chat
  • Add-Ons
  • Fix It for Me
  • Local Citation Building
Professional
Ideal for agencies.
$399/mo
Annual commitment
Get Started
  • Up to 2 user accounts
  • 150 Premium Credits/month
  • 10 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
  • Up to 5,000 crawled pages per audit
  • Data for up to 250 top keywords
  • Keyword Optimization Manager for all Projects
  • Embeddable Audit Widget (white-label, capture leads on your own site)
  • Support
  • Email Support + AI Chat
  • Add-Ons
  • Fix It for Me
  • Local Citation Building
Enterprise
Custom solutions for large teams.
Custom
Contact for quote
Contact Sales
  • Multiple users
  • Custom Premium Credits/month
  • 50 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
  • Custom crawled pages per audit
  • White-labeled dashboards
  • Keyword Optimization Manager for all Projects
  • Support
  • Dedicated Rep + Email Support + AI Chat
  • Add-Ons
  • Fix It for Me
  • Local Citation Building
✓No contracts on monthly plans ✓Premium Feature Credits included ✓All plans include AI-powered insights

Why Agencies Are Switching From the Big Names

Challenge Custom Web Audits SEMrush / Ahrefs / Moz
Pricing Full self-serve audits from $99/month — 25 premium credits included. Just want to monitor one site? Personal Website is $29/month. $129-449/month per tool. Costs explode when you add users or sites.
Learning curve Clean reports anyone can understand — even your clients. Complex dashboards built for SEO experts. Weeks to learn.
Data you get Real data from your site + AI-powered insights. Modeled clickstream estimates. Not your actual traffic.
Audit depth 100+ factors across 11 categories in one report. Surface-level checks spread across multiple tools.
Prospecting Connect your data sources, add your URL and you are off to the races. Requires manual work stitching reports together.
AI search visibility (GEO) Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. Bolt-on or missing entirely — built for the old Google-only search world.
Setup time per client Add URL, connect GA/GSC, audit running in minutes. Project setup ritual — crawl quotas, project limits, manual config per site.
Local SEO + reputation built in Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. Local SEO is a separate paid product or doesn't exist.
Onboarding Self-serve. Run your first audit in under 10 minutes for most websites. 30-minute demo + sales call before you see the product.
Pricing
Custom Web Audits
Full self-serve audits from $99/month — 25 premium credits included. Just want to monitor one site? Personal Website is $29/month.
SEMrush / Ahrefs / Moz
$129-449/month per tool. Costs explode when you add users or sites.
Learning curve
Custom Web Audits
Clean reports anyone can understand — even your clients.
SEMrush / Ahrefs / Moz
Complex dashboards built for SEO experts. Weeks to learn.
Data you get
Custom Web Audits
Real data from your site + AI-powered insights.
SEMrush / Ahrefs / Moz
Modeled clickstream estimates. Not your actual traffic.
Audit depth
Custom Web Audits
100+ factors across 11 categories in one report.
SEMrush / Ahrefs / Moz
Surface-level checks spread across multiple tools.
Prospecting
Custom Web Audits
Connect your data sources, add your URL and you are off to the races.
SEMrush / Ahrefs / Moz
Requires manual work stitching reports together.
AI search visibility (GEO)
Custom Web Audits
Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit.
SEMrush / Ahrefs / Moz
Bolt-on or missing entirely — built for the old Google-only search world.
Setup time per client
Custom Web Audits
Add URL, connect GA/GSC, audit running in minutes.
SEMrush / Ahrefs / Moz
Project setup ritual — crawl quotas, project limits, manual config per site.
Local SEO + reputation built in
Custom Web Audits
Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit.
SEMrush / Ahrefs / Moz
Local SEO is a separate paid product or doesn't exist.
Onboarding
Custom Web Audits
Self-serve. Run your first audit in under 10 minutes for most websites.
SEMrush / Ahrefs / Moz
30-minute demo + sales call before you see the product.

We're not trying to replace your entire marketing stack. We're giving you the audit and reporting layer that actually makes sense — without the bloat or the bill.

Not sure which plan is right?

Tell us about your business and we'll point you at the right tier — or build you a custom Enterprise package if you outgrow the standard plans.

Frequently Asked Questions

How is pricing structured?
Custom Web Audits pricing scales by usage and features: start free with our SEO tools, then choose a website-audit plan from $29/mo, up to multi-location and agency tiers. Every paid plan includes the full audit engine, AI-powered insights, and a living SEO dashboard.
Is there a free way to try it?
Yes — create a free account and use our free SEO tools instantly: meta tag checker, schema validator, XML sitemap generator, robots.txt tester, Core Web Vitals, plus keyword-volume and backlink previews. No credit card required. Upgrade anytime for full website audit capabilities and even more tools.
Can I change plans later?
Of course. Your plan grows with you: jump from the free SEO tools to a paid auditing plan, or step up to multi-location and agency tiers whenever it makes sense. Changes take effect immediately, no contracts on monthly billing for most plans.
Is white-labeling included?
It is. Unlike most SEO platforms that charge extra, white-label reporting and dashboards come standard on our multi-location and enterprise plans — present every website audit as your own.