Keyword Density & Word Count

How it works

What we check

• Total word count — Counts the readable words in the page body after stripping code. Under ~300 words is flagged as thin — Google generally favors pages with enough substance to fully cover their topic. There's no magic number, but very short pages rarely rank competitively.
• Unique words — Counts how many distinct words appear. A healthy ratio of unique to total words signals varied, natural writing; a low ratio can indicate repetitive or templated text padded out with the same phrases.
• Top keywords by density — Lists your 15 most frequent meaningful words with their count and density percentage (occurrences ÷ total words × 100). This shows what the page is actually about to a search engine — which may differ from what you intended.
• Keyword-stuffing flags — Flags any term whose density exceeds about 5% as possible keyword stuffing, and warns above ~3.5%. Natural writing rarely pushes a single word past a few percent; a spike usually means over-optimization that can read as spam.
• Stop-word filtering — Filters out high-frequency function words (the, a, and, to, of, is, your, you, and dozens more) and words of two characters or fewer, so the keyword list reflects topical terms rather than grammatical filler.
• Content-depth verdict — Gives a plain-English read on whether the page has thin content (under ~300 words) or a healthy length, so you know at a glance whether the page needs more substance before it can compete.

Common issues we catch

• Thin content under 300 words — A page with only a paragraph or two rarely covers a topic well enough to rank against fuller competitors. It also gives search engines little to work with. If the page targets a real query, expand it with genuinely useful detail rather than filler.
• Keyword stuffing — Repeating your target keyword far above natural frequency (well over 5% density) reads as manipulation to search engines and is jarring to humans. The fix is to write naturally and use synonyms and related terms instead of hammering one phrase.
• The page is about the wrong topic — Sometimes the top keyword by density isn't your intended subject — it's a navigation label, a product category repeated in a sidebar, or boilerplate. That tells you the page's strongest textual signal is pointing the wrong way.
• Boilerplate drowning out the real content — Headers, footers, menus and cookie notices repeat on every page. On a thin page they can outnumber the actual article text, skewing density toward navigation words. The body content needs to be substantial enough to dominate.
• Content rendered by JavaScript — If your main text is injected client-side after load, it may be absent from the initial HTML a crawler reads, so the page looks rich in a browser but nearly empty to a search engine. Server-render important content or confirm it's in view-source.
• Important words hidden in images — Text baked into images (infographics, banner graphics) isn't counted because search engines can't read pixels as words. If a key term only appears inside an image, it contributes nothing to the page's text signals — put it in real HTML text too.
• Over-reliance on a single phrase variant — Using only the exact-match keyword everywhere, with no synonyms or related terms, looks unnatural and limits the range of queries you can rank for. A topically rich page uses varied vocabulary around its subject.

Where this matters

• Google Search — Google reads the rendered text to understand a page's topic and relevance. There's no target keyword-density Google rewards — it parses meaning, not ratios — but thin content and obvious stuffing are both negative signals this tool helps you avoid.
• Bing — Like Google, Bing evaluates on-page text for topical relevance and content depth. Substantial, naturally written content helps you across search engines, not just one.
• AI assistants & answer engines — Answer engines extract and summarize on-page text to respond to questions. Clear, substantive content that fully addresses a topic is more likely to be quoted than a thin or keyword-stuffed page.
• WordPress, Shopify & Wix — Content editors and product templates make it easy to publish thin pages — a product with two sentences, a category page with only links. Running them through this tool reveals which pages need more substance to compete.
• Content scoring & editorial tools — Editors and SEO writers use word count and term frequency as guardrails while drafting. This gives a quick, vendor-neutral read on whether a draft is long enough and free of over-used terms before it goes live.