Local Listing & NAP Scanner

How it works

What we check

• Directory presence — How many of the major directories actually have a listing for your business, versus how many are missing one entirely. Missing citations are lost visibility and lost referral paths to your site.
• Name consistency — Whether each directory shows your exact business name. Variations ("Joe's Coffee" vs "Joes Coffee Shop LLC") fragment your identity and can make search engines treat you as more than one business.
• Address consistency — Whether the street address on each listing matches. Inconsistent or outdated addresses are one of the strongest negative local-ranking signals — and they send real customers to the wrong place.
• Phone consistency — Whether the phone number matches across listings. Old or tracking numbers scattered across directories break call attribution and erode the trust signals Google uses to rank you locally.
• Missing listings — The specific directories where you have no presence at all — each one a citation you could claim or create to strengthen your local footprint.
• What each directory actually shows — For every mismatch, we surface the exact name, address or phone the directory is displaying, so you know precisely what to correct rather than just that something is off.

Common issues we catch

• Old address still live after a move — When a business relocates, the new address rarely propagates everywhere. Stale addresses linger on directories for years, hurting rankings and routing customers to an empty location. This scan surfaces exactly which listings are out of date.
• Inconsistent business name — Adding or dropping "LLC," a location suffix, or a tagline creates name variants across directories. Search engines reward an exact, consistent name (NAP) — variants dilute that signal and can split your reviews and rankings.
• Multiple phone numbers — Tracking numbers, old lines and call-center numbers spread across listings break NAP consistency and call attribution. Pick one primary number and make every directory match it.
• Missing from key directories — Gaps in coverage mean fewer citations feeding Google's trust signals and fewer places customers can find you. Even directories you've never heard of feed the data ecosystem that powers Maps and voice search.
• Duplicate or unclaimed listings — Unclaimed or duplicate listings often carry wrong details you can't control until you claim them — and duplicates compete with your real listing. Finding the mismatch is the first step to claiming and fixing it.
• Treating NAP as a one-time fix — Directories re-scrape and aggregators re-publish, so inconsistencies creep back in over time. NAP consistency is something to monitor, not fix once — especially after any change to your name, address, hours or phone.
• Assuming Google Business Profile is enough — A perfect Google profile still sits on top of an ecosystem of directories and aggregators. When those disagree with your profile, the conflicting data can undermine the very ranking your profile is trying to earn.

Where this matters

• Core search & maps directories — The listings that feed Google Search, Google Maps and Apple Maps — where the majority of local discovery happens, and where NAP inconsistencies do the most ranking damage.
• Data aggregators — The upstream data providers that syndicate business information out to hundreds of downstream sites. An error here propagates widely, so consistency at the aggregator level is high-leverage.
• Industry & review directories — Vertical and review-oriented directories where customers actively compare options. Missing or inconsistent listings here cost you both citations and direct consideration.
• Voice & AI assistants — Voice search and AI assistants pull from the same structured directory data. Consistent NAP across the ecosystem is what lets them answer "near me" questions with your business instead of a competitor's.