Run audits on every client. Brand them as yours.
Custom Web Audits is an SEO, performance, and AI-search-visibility platform built for agencies. Deliver clear, client-ready audits your team can present on their own — no engineer required.
Built for agencies that bill by results
Most audit tools are built for one-off self-serve users. We're built for the agency that needs to run the same audit on 30 client sites this month, compare them side-by-side, and ship every deliverable under their own brand.
Custom fix-it briefs
Every audit ships with plain-English findings + prioritized recommendations your team can hand to clients (or fix themselves). No translation work.
Competitor benchmarking for every client
Show every client exactly where they stand before working with your agency — then show them the results of what your team fixed without having to do the investigation.
Per-client workspaces
Each client is a separate project with their own users, audits, and history.
AI search visibility
Track how each client ranks in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons.
Backlink & domain authority tracking baked in
Monthly backlink refresh and Domain Rating on every client — no need for a separate backlink subscription.
Scheduled audits on autopilot
Set every client to refresh weekly or monthly. Fresh data every Monday morning without lifting a finger.
Core Web Vitals scored the way Google scores them
Field data + lab data, with the exact files to compress, defer, or replace flagged per page.
Local SEO for multi-location clients
Google Business Profile, citations, NAP consistency, and map-pack rank rolled up per location — whether the client has 5 locations or 50.
Strategic Remediation Plan on every audit
A phased fix sequence prioritized by impact vs effort, tied to the business outcome each finding is costing. Hand it to the client or work it yourself.
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Starts at $229/month ($199/mo billed annually). Simple pricing that scales with you. | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
Projects geared toward your specific client instead of generic items the other guys provide
Three ongoing project types — each one is a living dashboard you can open anytime. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic, AI rankings, and even ecommerce success.
- 100+ ongoing optimization factors tracked continuously
- Local SEO + Google Business Profile signals
- AI search visibility across ChatGPT, Claude, Gemini & Perplexity
- Real traffic, conversion & ranking intelligence
- Keyword data sortable by ranking, position, pages and more
- Recommendations of content to rewrite and get reindexed
- Heatmaps showing content ranking changes online
- Product schema & rich-result validation
- Checkout flow & payment-processor coverage
- Trust signals & mobile commerce performance
- Conversion tracking & pixel verification
Specialized Agency Tools That Replace the Higher-Priced Competition
One-off audits for prospecting, deep-dive analysis, and specialized intelligence. Every plan includes monthly Premium Credits — bigger tiers, more credits.
How we compare to what agencies pay today
Most agencies stitch together SEMrush or Ahrefs for keyword data, a separate audit tool for client deliverables, and a freelancer to format the deck. We bundle the audit + the deliverable + the white-label.
| Feature | Custom Web Audits | SEMrush / Ahrefs | Other audit tools | DIY in-house |
|---|---|---|---|---|
| Full per-client audit (20+ modules) | ✓ One run, all modules | ◑ Audit module only | ✓ | Use several paid tools and spend hours to complete |
| AI search visibility | ✓ Multi-engine | ◑ Roadmap | — | — |
| PDF + PPTX deliverables | ✓ Auto-generated, branded (Enterprise) | ◑ PDF only | ◑ PDF only | Use several paid tools and spend hours to complete |
| Per-client workspaces | ✓ Native | ◑ Manual tagging | ◑ | Use several paid tools and spend hours to complete |
| Unlimited audits per client | ✓ | ◑ Credit-gated | ◑ Credit-gated | ✓ |
| Team seats included | ✓ Multi-seat by default | ◑ Per-seat pricing | ◑ Per-seat pricing | ✓ |
| SSO + role-based access | ✓ Enterprise | ◑ Enterprise only | ◑ Enterprise only | Use several paid tools and spend hours to complete |
| 25+ client workspaces + research tools | Enterprise — custom | $500–$1,500 + per-deliverable freelancer fees | $300–$900 + freelancer | (Time is Money!) |
Simple Pricing That Grows With You
From freelancers and SMBs to multi-client agencies — pick the plan that fits your book. White-label included on Enterprise.
- 5 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- 75 Premium Credits/month
- Keyword Optimization Manager for all Projects
- Up to 2 user accounts
- 150 Premium Credits/month
- 10 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- Up to 5,000 crawled pages per audit
- Data for up to 250 top keywords
- Keyword Optimization Manager for all Projects
- Email Support + AI Chat
- Add-Ons: Fix It for Me, Local Citation Building
- White-label by default
- Multiple client workspaces
- AI search visibility tracking
- Scheduled monthly client digests
- SSO (Google + Okta)
- Dedicated rep + priority support
- Multiple users
- Custom Premium Credits/month
- 50 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- Custom crawled pages per audit
- White-labeled dashboards
- Keyword Optimization Manager for all Projects
- Dedicated Rep + Email Support + AI Chat
- Add-Ons: Fix It for Me, Local Citation Building
See it in action
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your accounts / locations — book a time that works for you.