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How Custom Web Audits Compares

A detailed feature-by-feature comparison of Custom Web Audits against My Web Audit, MySiteAuditor, WooRank, and SEOptimer

100+
Ranking Factors Analyzed
11
Analysis Categories
7+
Unique Audit Types
$29/mo
Starting Price
Stop overpaying for tools you barely use SEMrush, Ahrefs, Moz run $129–449/mo each. CWA starts at $29/mo with more audit depth than all of them.
Reports anyone can understand No jargon-filled dashboards. Plain-English explanations your clients and your team will actually read.
Real data, not modeled estimates Integrates your actual Google Analytics and Search Console data — not clickstream guesses.
One-click prospect audits Enter any URL and get a presentation-ready audit in minutes. No more stitching screenshots from 6 tools.

We're not trying to replace your entire marketing stack. We're giving you the audit and reporting layer that actually makes sense — without the bloat or the bill.

Included
~ Limited / Partial
Not Available
View Demo Audit

Audit Features

Feature Custom Web Audits WooRank MySiteAuditor My Web Audit SEOptimer
Website audit (full crawl) ~
On-page SEO analysis
Local SEO / GBP audit
AI visibility audit
Page speed insights (mobile + desktop) ~ ~
Core Web Vitals (CrUX data) ~
JavaScript & console error audit
Keyword research & tracking
Backlink analysis ~
Competitor gap analysis ~ ~
Security scanning (SSL, headers, DMARC) ~ ~
Accessibility compliance (WCAG)
Schema markup validation
E-commerce website audit
Embeddable lead-gen audit widget

Reporting Features

Feature Custom Web Audits WooRank MySiteAuditor My Web Audit SEOptimer
Interactive web dashboard
PDF export
PowerPoint export
White label reporting
AI-powered analysis & recommendations ~
Shareable audit links
Mobile-friendly reports ~

Data & Analytics

Feature Custom Web Audits WooRank MySiteAuditor My Web Audit SEOptimer
Google Search Console integration
Google Analytics integration
Real-time keyword data
Real-time backlink data ~
Citation consistency scanning
Multi-viewport screenshots

AI & Advanced Features

Feature Custom Web Audits WooRank MySiteAuditor My Web Audit SEOptimer
AI-generated audit insights ~
AI chatbot for audit results
AI search visibility (ChatGPT, Gemini, etc.)
Keyword opportunity machine (CWAKOM)
Duplicate content detection
Marketing tag analyzer
AI content / blog writer

Setup & Support

Feature Custom Web Audits WooRank MySiteAuditor My Web Audit SEOptimer
Priority email support ~ ~
Phone support
Onboarding walkthrough
API access

See Each Audit in Action

Prospect Audit

100+ ranking factors, AI summary, and competitor snapshot in minutes.

Prospect + Local SEO

Full prospect audit plus GBP health, citations, and local pack analysis.

Business Data

Real Google Analytics & Search Console data — not modeled guesses.

CWAKOM

Keyword Opportunity Machine — quick wins and trending keywords from GSC.

Local Only Audit

GBP deep dive, review analysis, and citation health — no crawl needed.

Get More Data Than WooRank, MySiteAuditor, My Web Audit, and SEOptimer Combined

Trusted by Marketing Professionals, Agency Owners, and Data-Focused Business Owners.

Try Custom Web Audits View a Sample Audit View Pricing

Frequently Asked Questions

How does competitor comparison work?
We audit your site and a competitor’s, then show how you stack up across SEO, performance, content, and more.
How many competitors can I compare against?
You can compare against competitors to see where you lead and where you trail.
What do I do with the results?
Use the gaps to prioritize the improvements that close the distance with your competitors.