You don't have a marketing department. You don't have time to read a 60-page PDF. You want to know what's wrong, what to fix first, and whether the fix actually worked. Custom Web Audits does exactly that — built for owner-operators and non-profit teams running on a budget.
Most SEO tools are built for analysts who already know what "robots.txt" means. We translate findings into actions and rank them by what'll move the needle for your business.
Every finding rewritten for owners. No "render-blocking JavaScript" without explaining what to do.
Submit your URL, get a full report for most websites in under 10 minutes. No sales call required.
Re-audit monthly. See whether the fix actually landed. Track score over time.
Google Business Profile, citations, reviews, map pack rank — the visibility small businesses actually live and die on.
Google reviews, ratings, and what customers are actually saying — pulled in next to the technical audit.
The invisible tags that tell Google (and AI) what your business is and what you sell.
Core Web Vitals scored the way Google scores them, with the exact files to compress or defer.
Not just what's wrong — what you'll gain in customers, leads, or rankings by fixing it.
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Small Business Plans start at $29/month | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
We run the same 20 audit modules a $1,500/mo enterprise tool does. The difference: every finding gets rewritten in plain language with a "do this" action. No "Lighthouse score 47" without saying that means the page takes too long to load on phones, and here's the image that's slowing it down.
60+ checks across performance, on-page SEO, AI discoverability, accessibility, and security — each one scored Passed, Failed, or Warning. You get a pass-rate score, a category breakdown, and a sortable list of every finding with a plain-English explanation of what it means and why it matters. The top 5 fixes float to the top so you know exactly where to start.
Search is splitting in two. Half your customers still Google — the other half ask ChatGPT, Gemini, or Perplexity and never see a search results page. Generative Engine Optimization (GEO) is how you stay visible in that second half. We audit the technical and content signals LLMs use to decide who gets named in their answers.
Most owners either hire a freelancer for a one-off audit ($500–$2,000), sign up for an enterprise SEO tool they don't have time to learn, or just guess. We're the middle ground: enterprise depth, owner-friendly pricing and language.
| Feature | Custom Web Audits | Freelancer audit | SEMrush / Ahrefs | Guess & pray |
|---|---|---|---|---|
| Plain-English findings | ✓ Rewritten for owners | ◑ Depends on freelancer | — Analyst-speak | — |
| Full audit (20+ modules) | ✓ Every run | ◑ Depends | ✓ | — |
| Monthly re-audit (track progress) | ✓ Auto | — Pay again | ✓ | — |
| History + score over time | ✓ Built in | — | ✓ | — |
| Mobile + desktop screenshots | ✓ 4 viewports | ◑ Maybe one | — | — |
| Security checks (SSL, headers, DMARC) | ✓ Included | ◑ Depends | ✗ Separate tool | — |
| Time to first report | ✓ Under 10 min for most sites | ✗ Days to weeks | ◑ Hours of setup | — |
| AI search visibility (GEO) | ✓ Built in | — | — Bolt-on or missing | — |
| Local SEO + reputation | ✓ GBP, reviews, map pack | ◑ Maybe | ◑ Add-on $ | — |
| Typical cost | Starts at $29/month | $500–$2,000 one-off | $140–$500 / mo | $0 + lost customers |
Connect your Google Analytics, Google Search Console, and optionally Microsoft Clarity and Bing Webmaster Tools for a living audit that updates weekly. Backlink data and our proprietary metrics refresh automatically — giving small businesses dynamic clarity on how your website is performing.
The Personal Website plan is built for owners with one site. Plain-English findings, AI-prioritized fixes, and a living dashboard that refreshes itself.