An honest audit of your website. In plain English.
You don't have a marketing department. You don't have time to read a 60-page PDF. You want to know what's wrong, what to fix first, and whether the fix actually worked. Custom Web Audits does exactly that — built for owner-operators and non-profit teams running on a budget.
Built for owners, not engineers
Most SEO tools are built for analysts who already know what "robots.txt" means. We translate findings into actions and rank them by what'll move the needle for your business.
Plain-English report
Every finding rewritten for owners. No "render-blocking JavaScript" without explaining what to do.
Fast first audit
Submit your URL, get a full report for most websites in under 10 minutes. No sales call required.
History over time
Re-audit monthly. See whether the fix actually landed. Track score over time.
Local SEO scorecard
Google Business Profile, citations, reviews, map pack rank — the visibility small businesses actually live and die on.
Reputation snapshot
Google reviews, ratings, and what customers are actually saying — pulled in next to the technical audit.
Schema & structured-data check
The invisible tags that tell Google (and AI) what your business is and what you sell.
Page-speed scoring
Core Web Vitals scored the way Google scores them, with the exact files to compress or defer.
"Why this matters" on every finding
Not just what's wrong — what you'll gain in customers, leads, or rankings by fixing it.
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Full self-serve audits from $99/mo · website monitoring from $29/mo | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
A report your team can actually read
We run the same 20 audit modules a $1,500/mo enterprise tool does. The difference: every finding gets rewritten in plain language with a "do this" action. No "Lighthouse score 47" without saying that means the page takes too long to load on phones, and here's the image that's slowing it down.
- Findings translated from jargon to action
- "Why this matters" explanation on every finding
- Executive/Owner summary up top — read the first page and you'll know what's broken, what's not, and what's next
- Color-coded scorecard — 12 categories, green/yellow/red so you know what to look at first
Every check, scored and explained
60+ checks across performance, on-page SEO, AI discoverability, accessibility, and security — each one scored Passed, Failed, or Warning. You get a pass-rate score, a category breakdown, and a sortable list of every finding with a plain-English explanation of what it means and why it matters. The top 5 fixes float to the top so you know exactly where to start.
- Pass rate, total checks, and pass / fail / warning counts at a glance
- Category donuts for Search Visibility and AI Discoverability findings
- Sort by status (Passed / Failed / Warning) or severity (High / Medium / Low)
- Every finding has a "what this means" and a "why it matters" line
- Top website performance opportunities identified real time for your website
SEO got you found on Google. GEO gets you recommended by AI.
Search is splitting in two. Half your customers still Google — the other half ask ChatGPT, Claude, Gemini, or Perplexity and never see a search results page. Generative Engine Optimization (GEO) is how you stay visible in that second half. We audit the technical and content signals LLMs use to decide who gets named in their answers.
- Crawler access for GPTBot, ClaudeBot, PerplexityBot, and Google-Gemini
- Structured data and schema that tell LLMs what your business actually is
- Content clarity — does each page answer a question an LLM would quote?
- Re-audit after fixes to confirm your AI-readiness score went up
- 1. Hansa Coffee Roasters
- 2. Tala Coffee Roasters
- 3. Chicago Coffee Company (You)
- 4. Anam Cara Cafe
- 5. Frunchroom Collective
- 1. Tala Coffee Roasters - Libertyville Cafe
- 2. Anam Cara Cafe
- 3. Hansa Coffee Roasters
- 4. Chicago Coffee Company (You)
- 5. Starbucks
- 1. Hansa Coffee Roasters
- 2. Tala Coffee Roasters - Libertyville Cafe
- 3. Chicago Coffee Company (You)
- 4. The Libertyville Coffee Company
- 5. Queen Coffee House
How we compare to what small businesses pay today
Most owners either hire a freelancer for a one-off audit ($500–$2,000), sign up for an enterprise SEO tool they don't have time to learn, or just guess. We're the middle ground: enterprise depth, owner-friendly pricing and language.
| Feature | Custom Web Audits | Freelancer audit | SEMrush / Ahrefs | Guess & pray |
|---|---|---|---|---|
| Plain-English findings | ✓ Rewritten for owners | ◑ Depends on freelancer | — Analyst-speak | — |
| Full audit (20+ modules) | ✓ Every run | ◑ Depends | ✓ | — |
| Monthly re-audit (track progress) | ✓ Auto | — Pay again | ✓ | — |
| History + score over time | ✓ Built in | — | ✓ | — |
| Mobile + desktop screenshots | ✓ 4 viewports | ◑ Maybe one | — | — |
| Security checks (SSL, headers, DMARC) | ✓ Included | ◑ Depends | ✗ Separate tool | — |
| Time to first report | ✓ Under 10 min for most sites | ✗ Days to weeks | ◑ Hours of setup | — |
| AI search visibility (GEO) | ✓ Built in | — | — Bolt-on or missing | — |
| Local SEO + reputation | ✓ GBP, reviews, map pack | ◑ Maybe | ◑ Add-on $ | — |
| Typical cost | Starts at $29/month | $500–$2,000 one-off | $140–$500 / mo | $0 + lost customers |
Personal Website Audit
Personal Website Audit
Connect your Google Analytics, Google Search Console, and optionally Microsoft Clarity and Bing Webmaster Tools for a living audit that updates weekly. Backlink data and our proprietary metrics refresh automatically — giving small businesses dynamic clarity on how your website is performing.
- ✓Google Analytics & Search Console integration (required)
- ✓Microsoft Clarity & Bing Webmaster Tools (optional)
- ✓Weekly backlink & proprietary data updates
- ✓Dynamic, always-current website insights
- ✓Mobile vs desktop performance comparison
- ✓Core Web Vitals (LCP, CLS, INP) tracking
- ✓Broken link monitoring
- ✓Month-over-month traffic trend reports
Ready to start?
The Personal Website plan is built for owners with one site. Plain-English findings, AI-prioritized fixes, and a living dashboard that refreshes itself.
- ✓1 website
- ✓Plain-English audit report with prioritized fix list
- ✓AI search visibility — ChatGPT, Claude, Gemini, Perplexity, AI Overviews (all included)
- ✓Local SEO scorecard — GBP, citations, reviews, map pack
- ✓Google Analytics + Search Console live flowing data
- ✓Google Business Profile data included with local conversions and actions
- ✓Dashboard refreshes itself — backlinks, keywords, scores all current
- ✓Mobile + desktop screenshots (4 viewports)
- ✓Re-audit any time — no extra credits
- ✓Audit history + score over time
- Support
- ✓Email Support + AI Chat