Custom Web Audits is the SEO, performance, and AI-search-visibility platform built for in-house marketing teams at mid-large brands. Twenty audit modules, GA4 / GSC / ad-platform integrations, multi-domain portfolio support, Local Optimization, and reporting your VP will actually open.
Nobody on your team wants another 60-page PDF or a standing Monday-morning date with GA4 and Search Console. We bundle the audit, the integrations, and the reporting into one place, freeing your team up for the work that drives sales and opportunities.
Technical SEO, Core Web Vitals, accessibility, security, content, on-page, links — one run, full picture.
Conversion, organic-search performance, and audit findings in the same dashboard.
Every audit ships with plain-English findings + prioritized recommendations your team can act on directly. No translation work.
Audit the same site weekly, run sister-site audits, re-audit after a fix. No per-audit fee.
See exactly where each brand stands today — then measure the lift after every fix, without starting the investigation over.
Each brand is a separate project with its own users, audits, and history.
Tracking across ChatGPT, Gemini, Perplexity, and Google AI Overviews with rankings against competitors.
Monthly backlink refresh and Domain Rating on every brand. Skip the separate Ahrefs subscription.
Set every brand to refresh weekly or monthly. Fresh data every Monday morning without lifting a finger.
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Plans starting at $99/month | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
Every audit runs the full pipeline — technical SEO, Core Web Vitals, accessibility, security headers, schema, on-page, content, internal links, backlink profile, AI search visibility — and rolls up to a 12-gauge scorecard your VP can read in 30 seconds.
Buyers ask ChatGPT, Gemini, Perplexity, and Google AI Overviews questions your category used to win on the SERP. We track where your brand surfaces in those answers, head-to-head against named competitors, and refresh on a regular cadence.
Every brand gets a composite Local Ranking Score out of 100, broken down across the six factors that actually move the map pack: profile completeness, engagement, photos, rating, recency, and review volume. Pair it with a live citation sweep across the major directories — every listing checked for NAP consistency, so you find the bad phone number on Yelp before a customer does.
Top pages by clicks and conversions, decaying-content alerts when pages slip, query-coverage gaps where competitors out-rank you, and a prioritized refresh queue your content team can work through Monday morning.
Every audit ships with two AI-written panels sitting directly under the executive summary. The Critical Issues Summary names the highest-impact failed checks and warnings — and explains, in plain English, why each one is bleeding paid spend, organic traffic, or AI-search visibility. The Strategic Remediation Plan turns that list into a phased, prioritized fix sequence your team can actually work — sorted by impact and effort, not by what's loudest.
Three ongoing project types — each one is a living dashboard you can open anytime. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic, AI rankings, and even ecommerce success.
One-off audits for competitive intelligence, deep-dive analysis, and specialized research on any property in your portfolio. Every plan includes monthly Premium Credits — bigger tiers, more credits.
Enterprise SEO suites give you keyword data and a separate audit module. Custom analytics dashboards give you reporting but no audit. We bundle the audit, the integrations, and the reporting at mid-band pricing.
| Feature | Custom Web Audits | Lumar (Deepcrawl) | Conductor / BrightEdge | DIY in-house |
|---|---|---|---|---|
| Full audit (20+ modules) | ✓ One run | ✓ Crawl-focused | ◑ Add-on | Use several paid tools and spend hours to complete |
| GA4 + GSC integration | ✓ Built in | ◑ Limited | ✓ | ✓ DIY |
| AI search visibility | ✓ Multi-engine | ◑ Roadmap | ◑ Roadmap | — |
| Multi-domain portfolio | ✓ Native | ✓ | ✓ | Use several paid tools and spend hours to complete |
| Revenue / ROAS attribution | ✓ Stripe + GA4 | — | ✓ | Use several paid tools and spend hours to complete |
| SSO + RBAC | ✓ Enterprise tier | ✓ | ✓ | Use several paid tools and spend hours to complete |
| Typical annual cost (medium-large brands) | $18K | $24K–$60K | $60K–$200K+ | Time cost only |
Start on a self-serve plan, prove it on a few properties, and roll into Professional or Enterprise when you're ready.
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your accounts / locations — book a time that works for you.