The depth your in-house team needs. The reporting your CMO will read.
Custom Web Audits is the SEO, performance, and AI-search-visibility platform built for in-house marketing teams at mid-large brands. Twenty audit modules, GA4 / GSC / ad-platform integrations, multi-domain portfolio support, Local Optimization, and reporting your VP will actually open.
Made for the team that's accountable for results
Nobody on your team wants another 60-page PDF or a standing Monday-morning date with GA4 and Search Console. We bundle the audit, the integrations, and the reporting into one place, freeing your team up for the work that drives sales and opportunities.
20+ audit modules
Technical SEO, Core Web Vitals, accessibility, security, content, on-page, links — one run, full picture.
GA4 + GSC integrations
Conversion, organic-search performance, and audit findings in the same dashboard.
Custom fix-it briefs
Every audit ships with plain-English findings + prioritized recommendations your team can act on directly. No translation work.
Unlimited audits per brand
Audit the same site weekly, run sister-site audits, re-audit after a fix. No per-audit fee.
Competitor benchmarking for every brand
See exactly where each brand stands today — then measure the lift after every fix, without starting the investigation over.
Per-brand workspaces
Each brand is a separate project with its own users, audits, and history.
AI search visibility
Tracking across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons — with rankings against competitors.
Backlink & domain authority tracking baked in
Monthly backlink refresh and Domain Rating on every brand. Skip the separate Ahrefs subscription.
Scheduled audits on autopilot
Set every brand to refresh weekly or monthly. Fresh data every Monday morning without lifting a finger.
Why Enterprise Level Businesses Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Plans starting at $99/month | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Data you get | Real data from your site + AI-powered insights. | Modeled clickstream estimates. Not your actual traffic. |
| Audit depth | 100+ factors across 11 categories in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
Twenty modules. One run. One scorecard.
Every audit runs the full pipeline — technical SEO, Core Web Vitals, accessibility, security headers, schema, on-page, content, internal links, backlink profile, AI search visibility — and rolls up to a 12-gauge scorecard your VP can read in 30 seconds.
- Full crawl of up to 5,000 pages per site* (based on package)
- PageSpeed Insights + Chrome UX Report
- Updated backlinks + competitive scan
- Top recommendations for every audit
- History tracked so you can prove the fix actually landed
See how your brand ranks among the top 10 market competitors with AI rankings
Buyers ask ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews questions your category used to win on the SERP. We track where your brand surfaces in those answers, head-to-head against named competitors, and refresh on a regular cadence — every major assistant included, with no per-engine add-ons.
- Per-assistant brand ranking — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews
- Named-competitor comparison on the same query set
- Citation count + which page on your domain got cited
- Query set tuned to your category, refreshed on a recurring cadence
Actionable local analysis you can use to increase local ranking with AI and search engines immediately
Every brand gets a composite Local Ranking Score out of 100, broken down across the six factors that actually move the map pack: profile completeness, engagement, photos, rating, recency, and review volume. Pair it with a live citation sweep across the major directories — every listing checked for NAP consistency, so you find the bad phone number on Yelp before a customer does.
- Composite 0–100 Local Ranking Score, refreshed on every audit
- Six-factor visibility breakdown — Completeness, Engagement, Photos, Rating, Recency, Review Volume
- Live citation discovery across the major directories — pulled fresh, not from a stale snapshot
- NAP consistency check — name / address / phone mismatches flagged per directory with the exact discrepancy
Find the pages quietly losing traffic before your CMO does
Top pages by clicks and conversions, decaying-content alerts when pages slip, query-coverage gaps where competitors out-rank you, and a prioritized refresh queue your content team can work through Monday morning.
- Top pages by clicks + conversions, sortable by trend
- Decaying-content alerts — pages losing position over 30 / 60 / 90 days
- Query-coverage gaps with priority scoring
- Prioritized refresh queue with last-modified date and estimated lift
- Identify stale or outdated content to optimize
From "here's what's broken" to "here's the order you fix it in"
Every audit ships with two AI-written panels sitting directly under the executive summary. The Critical Issues Summary names the highest-impact failed checks and warnings — and explains, in plain English, why each one is bleeding paid spend, organic traffic, or AI-search visibility. The Strategic Remediation Plan turns that list into a phased, prioritized fix sequence your team can actually work — sorted by impact and effort, not by what's loudest.
- Critical Issues Summary — highest-impact failed checks and warnings explained for non-technical stakeholders
- Strategic Remediation Plan — phased fix sequence prioritized by impact-vs-effort, not alphabetical order
- Each finding tied to the business outcome it's costing — paid efficiency, organic traffic, AI-ranking, or conversion rate
- Generated fresh on every audit so the plan updates as you fix things — re-run, get the next phase
- Lives in the same dashboard as the scorecard, integrations, and competitor data — no separate "recommendations" tool to log into
Projects geared toward your specific brand instead of generic items the other guys provide
Three ongoing project types — each one is a living dashboard you can open anytime. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic, AI rankings, and even ecommerce success.
- 100+ ongoing optimization factors tracked continuously
- Local SEO + Google Business Profile signals
- AI search visibility across ChatGPT, Claude, Gemini & Perplexity
- Real traffic, conversion & ranking intelligence
- Keyword data sortable by ranking, position, pages and more
- Recommendations of content to rewrite and get reindexed
- Heatmaps showing content ranking changes online
- Product schema & rich-result validation
- Checkout flow & payment-processor coverage
- Trust signals & mobile commerce performance
- Conversion tracking & pixel verification
Specialized Audits That Replace the Higher-Priced Competition
One-off audits for competitive intelligence, deep-dive analysis, and specialized research on any property in your portfolio. Every plan includes monthly Premium Credits — bigger tiers, more credits.
How we compare to the enterprise SEO suites
Enterprise SEO suites give you keyword data and a separate audit module. Custom analytics dashboards give you reporting but no audit. We bundle the audit, the integrations, and the reporting at mid-band pricing.
| Feature | Custom Web Audits | Lumar (Deepcrawl) | Conductor / BrightEdge | DIY in-house |
|---|---|---|---|---|
| Full audit (20+ modules) | ✓ One run | ✓ Crawl-focused | ◑ Add-on | Use several paid tools and spend hours to complete |
| GA4 + GSC integration | ✓ Built in | ◑ Limited | ✓ | ✓ DIY |
| AI search visibility | ✓ Multi-engine | ◑ Roadmap | ◑ Roadmap | — |
| Multi-domain portfolio | ✓ Native | ✓ | ✓ | Use several paid tools and spend hours to complete |
| Revenue / ROAS attribution | ✓ Stripe + GA4 | — | ✓ | Use several paid tools and spend hours to complete |
| SSO + RBAC | ✓ Enterprise tier | ✓ | ✓ | Use several paid tools and spend hours to complete |
| Typical annual cost (medium-large brands) | $18K | $24K–$60K | $60K–$200K+ | Time cost only |
Just want to try it first?
Start on a self-serve plan, prove it on a few properties, and roll into Professional or Enterprise when you're ready.
- 2 projects (Personal Website, Business Data, or CWAKOM)
- 25 Premium Credits/month
- Keyword Optimization Manager for all Projects
- 5 projects (Personal Website, Business Data, CWAKOM, or E-Commerce)
- 75 Premium Credits/month
- Keyword Optimization Manager for all Projects
See it in action
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your accounts / locations — book a time that works for you.